How to choose the right colour for your business?

When starting your own business, it is important to pay particular attention to the vision with which the products will be presented to customers. The company logo is one of the most important elements in brand design. With its colours, the entire corporate identity of the new brand is defined. It is therefore very important to take particular care when developing the design of this product, paying particular attention to the choice of colour or multiple colours for it. Different shades have been proven to evoke different emotions. The choice of brand colour is extremely important as it will apply to all other corporate materials in addition to the logo.

And here is the impact that some of the main colours have on customers, both on a conscious and subconscious level:

– Blue colour

Blue is the most preferred corporate colour – research shows that most business owners opt for it. Because it is associated with the sky and the sea, it brings a sense of freedom, spaciousness and calm. It is associated with trust, loyalty, security and high quality. It is suitable for businesses in technology and finance. However, care should be taken in the use of the colour blue, as if overdone, the look can become too conservative and boring.

– Red colour

Red is an aggressive colour. This colour is provocative and attention-grabbing. It is a symbol of passion and love, but also of danger and anger. The colour red is suitable for aggressive campaigns whose main goal is to attract the client’s momentary attention. It is often favoured by car companies. The colour red has been shown to whet the appetite, making it suitable for use in developing the identity of products in the food sector, and also for restaurants and food chains.

– Black colour

One of the colours often used in marketing for brand visualisation is black. It is a symbol of self-confidence and persuasiveness. Black is associated with power, class, prestige and sophistication and is favoured by brands offering luxury and expensive goods. It is often used by clothing and footwear manufacturers as well as technology and automotive companies.

– Green colour

The colour green is proven to be calming. It is associated with health, growth and freshness. The colours and shades in this range are well suited to healthy and organic products of all kinds, whether food, cosmetics or otherwise.

– Yellow colour

As the colour yellow is associated with the sun, it is associated with happiness, energy and optimism. It is considered to be one of the colours that most attracts a person’s attention. It is often used for children’s goods, by travel agencies and also for products in the food industry.

Whatever colour is chosen to make a brand’s logo, its overall concept should be very well thought out so that it most accurately personifies the brand, the aim being to create the right association in potential customers.

At Smile Agency, we have many years of experience in the field of design and know perfectly the colours and their most appropriate combination and meaning for individual business products. If you need guidance or a complete logo and identity concept proposal, don’t hesitate to contact us! We are ready to listen to your ideas and colour them with a smile!