Types of graphic design

Before we delve into the types of graphic design, let’s first answer the basic question: What is graphic design?

Graphic design is a type of art that uses visual composition as the main element of work and through images, shapes, color and typography, different ideas and finished visual projects are created. A shape can be two-dimensional, define an area that is created by lines, and more.

Graphic design has one main purpose and that is the visual message. After years of research and development of the profession itself, it has been concluded that when the design is simpler and cleaner, it is easier for users to understand.

Whether you are a client interested in design services or want to engage in this type of activity, information about the types of graphic design can be of great help to you.

Visual identity

These can most often be the visual elements of the given brand identity. They act as the face of the brand to express its intangible qualities with images, shapes and colors, sometimes words, but often in combination with some kind of picture.

Designers work alongside the brand itself and create a variety of projects, from logos to typography, image libraries and color palettes, and more. The function of all the elements is to represent the brand itself in the best and unique way.

Advertising and marketing design

The successful course of a given campaign and positive results in the process of communication with the target audience depend on successful marketing efforts. When marketing is effective, it engages people according to their needs and wants by communicating the information they need about the service, brand or product. To promote all products more effectively, leaflets, magazines and newspapers, posters, banners, billboards, brochures (print and digital) and others are used.

User interface

It is a way in which a user interacts with a device or application. This type of graphic design focuses on the visual experience of the user and the design of graphic elements on the screen, such as buttons, menus, etc. Such examples are web page design, game and application interfaces, and others.

Graphic design that is related to publications

Publications are mainly used to communicate with the audience using the channels of public distribution. Newspapers, magazines, books, newsletters and catalogs are the traditional such platforms.

Although digital publishing has taken over in today’s information world, these methods are still relevant and used to this day.

Graphic packaging design

Most products require packaging design to communicate directly with customers. It can also achieve faster recognition of the product and reach a more serious sale of the items on a large scale. This makes packaging design and key visions extremely valuable marketing tools.

Graphic design that is all about moving elements

These types of designs include animations, typography, videos, audio productions, images and other effects. They are mainly used in digital communication channels, online media, movies and television. More examples of moving elements in graphic design are animated logos, promotional videos, and trailers.

Graphic design that is illustrative

As similar designs, illustration and graphic design are considered, but as much as they are of the same type, they also have their differences. Illustrators create works of art and designers create compositions. Their works take quite different forms, some of which are: paintings, photos for albums, t-shirt designs and others.

Once you have familiarized yourself with the types of graphic design, you will be able to much more easily navigate what type your company needs. We at Smile Agency are here to help you build the overall idea for your personal design as well as create any type of visuals.