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Before we delve into the types of graphic design, let’s first answer the basic question: What is graphic design?

Graphic design is a type of art that uses visual composition as the main element of work and through images, shapes, color and typography, different ideas and finished visual projects are created. A shape can be two-dimensional, define an area that is created by lines, and more.

Graphic design has one main purpose and that is the visual message. After years of research and development of the profession itself, it has been concluded that when the design is simpler and cleaner, it is easier for users to understand.

Whether you are a client interested in design services or want to engage in this type of activity, information about the types of graphic design can be of great help to you.

Visual identity

These can most often be the visual elements of the given brand identity. They act as the face of the brand to express its intangible qualities with images, shapes and colors, sometimes words, but often in combination with some kind of picture.

Designers work alongside the brand itself and create a variety of projects, from logos to typography, image libraries and color palettes, and more. The function of all the elements is to represent the brand itself in the best and unique way.

Advertising and marketing design

The successful course of a given campaign and positive results in the process of communication with the target audience depend on successful marketing efforts. When marketing is effective, it engages people according to their needs and wants by communicating the information they need about the service, brand or product. To promote all products more effectively, leaflets, magazines and newspapers, posters, banners, billboards, brochures (print and digital) and others are used.

User interface

It is a way in which a user interacts with a device or application. This type of graphic design focuses on the visual experience of the user and the design of graphic elements on the screen, such as buttons, menus, etc. Such examples are web page design, game and application interfaces, and others.

Graphic design that is related to publications

Publications are mainly used to communicate with the audience using the channels of public distribution. Newspapers, magazines, books, newsletters and catalogs are the traditional such platforms.

Although digital publishing has taken over in today’s information world, these methods are still relevant and used to this day.

Graphic packaging design

Most products require packaging design to communicate directly with customers. It can also achieve faster recognition of the product and reach a more serious sale of the items on a large scale. This makes packaging design and key visions extremely valuable marketing tools.

Graphic design that is all about moving elements

These types of designs include animations, typography, videos, audio productions, images and other effects. They are mainly used in digital communication channels, online media, movies and television. More examples of moving elements in graphic design are animated logos, promotional videos, and trailers.

Graphic design that is illustrative

As similar designs, illustration and graphic design are considered, but as much as they are of the same type, they also have their differences. Illustrators create works of art and designers create compositions. Their works take quite different forms, some of which are: paintings, photos for albums, t-shirt designs and others.

Once you have familiarized yourself with the types of graphic design, you will be able to much more easily navigate what type your company needs. We at Smile Agency are here to help you build the overall idea for your personal design as well as create any type of visuals.

The holidays are a perfect opportunity to think about organizing a team building event for your colleagues in the new year. Of course, we don’t have to have a specific occasion to diversify the office environment, but around the holidays is always a good opportunity for an employer to think about how to organize a team building event that will stimulate the team for the new year and charge it with positive energy.

After the long holidays, people will be rested and calmer, they will not be so busy with work, and this is a perfect opportunity to extend the festive mood, and then start the new working year.

The collective is built over a long and lasting time, and the internal relations between colleagues, as well as between an employer and a team, are one of the most important things to have a prosperous business. One of the most effective options for “warming up” the relationship in your team and bringing it together even more is to organize such an event for them at the most appropriate moment. And here is what exactly “team building” means and what are the benefits of conducting it:

Team building is generally a type of training program that aims to give each participant the opportunity to express their personal qualities, play in a team and develop their leadership qualities as well as their reflexes. Very often, this type of organization is also accepted as a type of excursion or vacation, since the duration of the event can be one or several days. And although at the core are team games that stimulate certain qualities, people can have fun, rest and relax the rest of the time.

The important thing about team building is that people are taken out of their everyday environment so that they can feel the change, recharge and have new strength and energy to do their usual work tasks.

These types of events also play an important role in creating an overall picture of the qualities of your employees. Of course, in a day-to-day work environment, you’ve already had the opportunity to get to know a lot of the workers, but it’s quite another to be taken out of their “comfort zone” and given a great experience that will push them beyond their capabilities. , to show their creativity and further develop their potential. In this way, employers can also orient themselves and refine their view of exactly how their team works on a day-to-day basis. And of course, if you’re holding this event at the beginning of the calendar year, it’s a great way for you to sum up exactly how people on your team are feeling after the past year and what your HR and engagement strategy will be for the new year. You also have the opportunity to make a plan for what the distribution of tasks will be for each employee.

Another important feature of good team building is the ability to eliminate professional positions and titles. In these days, when the team is training, resting and getting to know each other, it is easiest to create equality, which can then be transferred to the office and make the environment much easier and pleasant. And why not start the new year this way?

Organizing this type of event is not an easy task and there are many steps that need to be followed and completed so that you are calm on the day and before and not thinking about what could go wrong but rather enjoying yourself of the organization and of the games that are prepared to be held. Very often, clients already have an idea of what exactly they want to hold as an event, as well as what the purpose of the team building will be. It is on this idea that we are guided and find the most suitable place where the plan can be easily implemented.

To begin with, a suitable place must be found in which the event can be held. The place is just as important as the program, because it quite often succeeds in getting employees interested and in the mood to have a good time.

The next step is to organize the overall program and have a clear idea of what exactly will take place on the respective days. An important feature of team building is that, in addition to games, you can teach your colleagues something new with lectures. This is very useful, as in this way you increase the interest of your employees and also enrich them further.

Among other things, you need to organize your budget, the program, the idea of what you want to achieve after the event is held, and have a clear idea of the desires and personalities of the people who will participate in the team building, to avoid having someone who feels uncomfortable.

Of course, there are many more details that go into creating a functional team building event, and if you want to have just such an event that is completely organized and well thought out, Smile Agency is the place to go!

Let us organize everything while you enjoy, have fun and pursue the work goals you want to achieve through orga

Developing our business nowadays, it is very important to know how to organize each activity so that our communication message is correct, reaches the desired target group, but also succeeds every time in attracting new customers. One of the main things in creating communication campaigns is related to the messages and the very meaning of the advertisement and our idea. They should be as clear as possible for users to understand them at first glance, but also attractive enough to attract attention. So we have a guarantee that we will be heard, which is most important for the advertising message.

More and more people are taking their business advertising to the digital medium. They bet on more posts, online campaigns with attractive designs. These are communication channels that are online, but in parallel with them, a large number still use the old methods of communication. In the article, we will provide information about the main digital communication channels that are important to use to advertise your business.


One of the most important things that will help you grow and promote your business is having a website in place. It will serve in time for many things. But mainly it will be the platform through which you can sell your services and present your work on the various projects you have already completed. Thus, customers will gain a preliminary idea of what your capabilities are and what products and services you can offer them. Even if you have a physical store or office, if you aim to communicate with your customers through the online channels as well, the website is at the heart of it.

In order to facilitate the process for the user and to be able to guarantee sales through your online advertising campaign, the website must have a proper structure, be organized and have an easy-to-manage interface. It is also very important to have good design and detail, as well as to constantly upload up-to-date information. If you manage to organize all the elements on the site, with the right overall structure, the advertisement is much easier to organize and the best efficiency can be achieved, and the customer will have the opportunity to reach the appropriate page much faster.

Social media

The next part of digital channels is social networks. They are a very powerful tool through which you can make big sales, big recognition and big traffic to your site. Very often, when it comes to social media, people think it’s mainly about online paid advertising or posts and content, but that’s not the only thing marketing can do through it. Social networks are a tool that constantly comes into use and their main task is not just one. They are used for recognition, to promote different brands, very often they also appear as the main channel for large advertising campaigns and their movement itself, with which comes the general combination of design, message, proper targeting, plan and then tracking the campaign and the final results after it.

There are many different communication channels that we use to share all kinds of content and advertising. The most used are Facebook and Instagram. The two platforms are very different, precisely because of this in the process of making a communication campaign, the marketer must be able to create a variety of content to run a good advertisement through both channels. The idea and the plan, which is the basis of the realization and achievement of the desired goals, should be created in such a way that there is an opportunity to run the campaign without any obstacles in both the platforms.

Another social network is LinkedIn. Although it is not that popular in Bulgaria, every day it is becoming more and more sought after and used, and people are seeing the benefits of having it, which are certainly many.

Recently, the TikTok network is gaining more and more popularity. As the interest in it suddenly increased, a large number of businesses decided that they wanted to receive and deliver “more broken” content and advertising and turned to this network. This is also a good approach when building an advertising campaign, because the power of social networks is expressed not only in the ability to quickly achieve goals, but also in the fact that with each of them, we can get more variety and, accordingly, more creativity.

And of course, it’s good to mention Google as a channel. The search engine mainly deals with SEO organization, but also with paid advertisements, content and promotion. As professionals, we can say that a good option to create a successful advertising campaign for a business is to invest in Google paid advertising, and at the same time work on improving the organic search and SEO organization.

Customer engagement and engagement is done in many different ways and through many different channels. Of course, each digital advertising channel works differently