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If you are offering a certain product or products but you are finding it difficult to reach the right audience. Then you need product marketers and specialists in this field.
In today’s article, we will introduce you to everything you need to know about it.

– What is product marketing?

Marketers involved in product marketing are responsible for researching and analyzing the needs of the market so that they can work towards positioning the product correctly so that it gets noticed. As well as informing the end customer of its value and benefits. This is done in order to support sales and accelerate the adoption and retention of products in the market faster.
In short, product marketing is focused on your product. It is aimed at developing strategies to improve it to retain current customers and attract new customers.
Product marketing plays an important role throughout the product lifecycle. The team involved in it is the one who has to analyze the requirements and needs of the market in order to serve consumers with relevant information about the product and also get involved in the process of determining its market value.
The work of the product marketing team does not end with the launch of the product – its main task is to keep it there.

1. The three basic stages of product marketing:

– Product launch process.

The product launch process involves learning about the market in which your product will be sold and analyzing the appropriate potential customers. It also includes product positioning.

– Product promotion process.

For a product to be successful, it is important to promote it to consumers so that they can be convinced of its benefits.

– Product sales process.

Once you launch your product and promote it, you will need that final push to get the consumer to make a purchase decision.
To do this, you need to have a well-developed sales process in place to support the rapid distribution of the product to end customers.

These three key elements of product marketing explain the process from start to finish. Why is product marketing important and what are its benefits?

Product marketers should focus on highlighting the benefits of using a product.

Since the supply of all kinds of similar products on the market is extremely large, the competition to attract consumer interest is also huge. Customers can literally get lost in a sea of products almost indistinguishable from each other! This is where product marketing becomes extremely important.
It is important to analyze which features of a given product will make it stand out among the rest and help make it marketable and marketable.
You also need to determine exactly who your customers are and how your product performs compared to competitors in terms of meeting their needs and wants.
You need to aim to increase sales, have a clear picture of how your product fits into the landscape and what differentiates it from the rest.
In other words: it allows you to position your product better.

Now we’ll look at the benefits of product marketing:

– Increases sales

Constant attention to achieving customer satisfaction and the ability to promote your items, consequently leads to increased sales.

– Good cooperation

A common problem is that when sales drop, teams blame each other. Product marketing brings teams together with a common goal and a common path, thus achieving better collaboration between them.

– Improving understanding of customer needs

Part of a successful marketing strategy involves detailed customer analysis. You need to know who they are, what they want and why they want it.

Product marketing brings all the information together to provide a comprehensive view of your product’s potential customers.

This knowledge will prove extremely valuable.

These are the three main benefits of product marketing.

So how do you stand out in such a competitive market? With a great marketing strategy, of course!

Email marketing is an approach used in the advertising industry where email is used as the primary means of reaching the consumer, sending promotional messages and more. A target group that we aim to reach with our message is defined in advance. This could be all of our current customers that we want to communicate with on a daily basis, or it could be potential customers that we want to attract to increase our revenue.
The main idea of this kind of campaigns is to maintain long lasting and close contacts with customers, to build trust, to send a variety of content, and to spread an advertising message in order to make a sale.
In the beginning, advertising messages were disseminated in two ways – by phone or by sending by mail, through physical delivery, but eventually new channels started to be organised for easier and cheaper accessibility and communication.

In 1991, the free platform Hotmail was created. By then, the Internet had already been invented, but it was mainly used by students or employees of certain companies. The platform created provided marketers with a completely new and inexpensive way to reach a huge number of customers, as well as serving as a field for experimentation and refinement of this type of advertising.
In the mid-1990s, more and more companies began to use email marketing as a means of doing business, with the volume of emails being sent increasing. Internet providers began to feel that spam was not working well for consumers, and so by the mid-1990s, many initiatives and ideas emerged on how to regulate and reduce spam mailing.
As technology evolved and followed current trends, email marketing was refined and developed further. In 2012, the so-called “modern email marketing” emerged, which continues to evolve in the direction of innovation and improvement to this day.
Today, a very large number of companies that work with clients mainly use email as a channel for daily communication with customers and partners, discussing any tasks, as well as sharing work already done. Often companies use email for promotional purposes to attract new customers, to distribute advertising information, and to offer services and products to current and potential customers. Email marketing is one of the successful marketing techniques and helps many companies to promote their business and sell their products effectively.

Benefits of email marketing:

– Cheap to implement

A useful marketing ploy that a company can use is to start with a few inexpensive advertising options and, once it has gathered more financial resources, invest in more expensive forms to promote its products and services. In this respect, email marketing is a very budget-friendly option as it requires almost no expenditure and through it, advertising can reach a large number of current or potential customers.

– It is interactive

It has been proven that very often the visuals attract the users initially, whereby there is an interest and incentive to get more information about a product, service, etc. It is because of this that newsletters are highly interactive and effective. Modern mailing is based on the idea of a magazine or an advertising booklet, but it’s actually all online. Emphasis is placed on large and small visuals that grab attention instantly, and text can be added below each one or even within the visual itself to explain more about the benefits of the given services. In this regard, the creative part of any advertising team can allow themselves more freedom and create not one, but several designs that revolve around the core idea – an interactive presentation of a product or service in order to sell.

– Instant result

It could be argued that these types of campaigns are truly instantaneous, as very often people who have signed up to receive information from certain companies, even if they don’t look at their emails, receive one in their inbox each week with a relevant advertising headline to remind them of the company in question. The instant effect is also derived from the fact that this kind of information can be sent to a huge number of users at the same time and in email marketing there is no time for advertisers to wait for the information to reach their target groups. With this type of advertising, the information reaches the desired audience immediately.

– Information is delivered ready-made

Another advantage is that the information is served ready-made. With this type of advertising, no one makes it difficult for their customers to engage themselves in making themselves aware of various activities that would be beneficial to them. All the information regarding a product or service is contained in the email.

If you’re a marketer or interested in marketing trends, you can’t have failed to notice that they are constantly changing.

Keeping up with the latest marketing trends isn’t always easy. In order to succeed in the fast-paced marketing world and continue to maintain good communication with your audience, it’s important to stay on top of them.

In today’s article, we’ve gathered information on the latest marketing trends – straight from leading experts.

Let’s take a deep dive into the marketing trends for 2024!

– The short video content (TikTok, Reels, YouTube Shorts, etc.)

Who hasn’t spent some of their time being on TikTok watching different types of videos?
Many users on this social network have made the decision to purchase clothing, accessories, supplies, and products of a particular brand while scrolling through it.
According to a recent survey, 56% of U.S. consumers said they bought something based on an ad they saw on TikTok, and 36% said they were inclined to do so.
“Videos create a deeper connection with your potential customer base, and it’s easy for brands to repurpose video content into podcasts and text content,” says Neil Patel, CMO and co-founder of NP Digital.
This study found that 53% of marketers are using short videos on TikTok, Instagram (Reels) and YouTube (Shorts) in 2024.
Marketers believe that filming shorter videos can actually be much more effective than filming videos with longer durations. One reason for this is that this type of format better matches the rapid attention span of online audiences across different demographics.
It’s also the explanation for why platforms like TikTok, Instagram’s Reels, and in years past, Snapchat, are gaining rapid growth and marketing interest.
“Our company, Jotform, is ramping up its YouTube video efforts. We have over 16,000 subscribers and have seen a huge increase in site traffic and signups from investing in videos on this platform,” says Aitekin Tank, founder and CEO of Jotform.

– Creating content that reflects brand values. It will be key to retaining your customers.

According to Consumer Goods Technology, 82% of customers want consumer brand values to match their own.
To retain the approval and loyalty of their target audience, brands are expressing their values and positions on topics that are relevant to their consumers.
The survey shows that 45% of businesses will increase their investment in content marketing creation, and 43% will invest as much in 2023. Only 9% plan to reduce their investment in this area.

– Advertising/sponsored content is still very important.

More than a third (36%) of marketer’s plan to increase investment in advertising in 2024, and 56% plan to continue investing the same amount.
The market is expanding more and more each year. A large majority of professionals are directing businesses to invest primarily in this type of advertising. Although the competition is huge and nothing like previous years, there is no trend to see sponsored content decreasing.
The change that will be of great importance for 2024 is the loss of cookies by Google. While Google will not entirely remove data collection technology from Chrome, it will make significant changes that will ensure better collection and protection of personal data. However, many advertisers will also have to make pressing changes because they may encounter difficulties and their ads may lose their collected optimization.
It is also believed that from 2024 personalisation in ads and sponsorships will become an even more significant topic and professionals will increasingly start to segment brands to certain platforms.
Every user uses at least 4 different social networks according to the latest data, which makes the consumption massive. As there has been a recent trend of specializing in certain networks, marketers will leverage this fact and increasingly start advertising businesses on only a portion of social networks rather than all of them.

– Influencer marketing is still very relevant.

In 2023, users on social networks could encounter influencers promoting all kinds of products. This trend is gaining more and more popularity in marketing.
One of the most memorable influencer marketing campaigns in 2023 was the work of skincare brand La Roche-Posay. The company then partnered with various influencers, such as Jae Gurley, to promote its sunscreen products at the US Open tennis tournament, where attendees would be out in the sun to watch the matches.
This trend isn’t changing in 2024. According to a survey done, 84% of marketers say they will increase their investment in influencer marketing in 2024. Collaborating with influencers helps businesses promote the brand and build a fan base across various social networks almost as much as last year (89%).
When marketers collaborate with influencers and customers in a specific industry, customers will be able to promote their brand and recruit a fan base from the influencer’s audience.
Micro-influencers with 10,000 to 100,000 followers are a more affordable solution and often yield more success than if a brand works with celebrities or macro-influencers.

– Virtual reality and augmented reality are making a comeback in marketing

It has been suggested that virtual and augmented reality (VR and AR) could make a comeback in 2024. As early as 2021, 35% of marketers were using AR or VR in their strategies, and nearly half planned to increase their investment in 2022. However, by 2023, more than a quarter (27%) of them decided to stop using VR and AR altogether due to expensive equipment and bulky headsets. But as VR goggles and AR apps have become more affordable in recent times, the trend is experiencing a reversal.
However, only 13% of marketers plan to reduce their investment in VR and AR in 2024, and 84% plan to invest as much as the previous year or more.

Generally speaking, this is a trend that marketers have used less due to expensive equipment and bulky headsets. But as VR goggles and AR apps have become more affordable, the trend is experiencing a reversal.

When starting your own business, it is important to pay particular attention to the vision with which the products will be presented to customers. The company logo is one of the most important elements in brand design. With its colours, the entire corporate identity of the new brand is defined. It is therefore very important to take particular care when developing the design of this product, paying particular attention to the choice of colour or multiple colours for it. Different shades have been proven to evoke different emotions. The choice of brand colour is extremely important as it will apply to all other corporate materials in addition to the logo.

And here is the impact that some of the main colours have on customers, both on a conscious and subconscious level:

– Blue colour

Blue is the most preferred corporate colour – research shows that most business owners opt for it. Because it is associated with the sky and the sea, it brings a sense of freedom, spaciousness and calm. It is associated with trust, loyalty, security and high quality. It is suitable for businesses in technology and finance. However, care should be taken in the use of the colour blue, as if overdone, the look can become too conservative and boring.

– Red colour

Red is an aggressive colour. This colour is provocative and attention-grabbing. It is a symbol of passion and love, but also of danger and anger. The colour red is suitable for aggressive campaigns whose main goal is to attract the client’s momentary attention. It is often favoured by car companies. The colour red has been shown to whet the appetite, making it suitable for use in developing the identity of products in the food sector, and also for restaurants and food chains.

– Black colour

One of the colours often used in marketing for brand visualisation is black. It is a symbol of self-confidence and persuasiveness. Black is associated with power, class, prestige and sophistication and is favoured by brands offering luxury and expensive goods. It is often used by clothing and footwear manufacturers as well as technology and automotive companies.

– Green colour

The colour green is proven to be calming. It is associated with health, growth and freshness. The colours and shades in this range are well suited to healthy and organic products of all kinds, whether food, cosmetics or otherwise.

– Yellow colour

As the colour yellow is associated with the sun, it is associated with happiness, energy and optimism. It is considered to be one of the colours that most attracts a person’s attention. It is often used for children’s goods, by travel agencies and also for products in the food industry.

Whatever colour is chosen to make a brand’s logo, its overall concept should be very well thought out so that it most accurately personifies the brand, the aim being to create the right association in potential customers.

At Smile Agency, we have many years of experience in the field of design and know perfectly the colours and their most appropriate combination and meaning for individual business products. If you need guidance or a complete logo and identity concept proposal, don’t hesitate to contact us! We are ready to listen to your ideas and colour them with a smile!

Organizing any type of event requires hard work. It has to be done in the most efficient and qualitative way to make sure that the end result will be what the client expected and he will be satisfied. Behind a well-organized event are most often people who are specialists in the industry, have serious experience and have proven over time that they can be trusted to get this type of work done professionally.
We at Smile Agency, after years of experience, have skillfully managed to combine the basic principles that are necessary to deliver a successful event.

These rules include: preparing a budget, working together with trusted partners, developing an appropriate logical network of activities, a detailed checklist, a timeline for each activity, an expert team to moderate the event, a distinctive concept and vision for the event theme, and more.
If you want to organize an event that is specialized, we can offer: Appropriate hosts, technical equipment, sound system, venue suggestions, creation of a specialized social media profile or event page, music program, catering, branding of any materials, DJ, branded giveaways for guests, decorations and arrangements, promotional materials, photographer, hostesses, and a wide range of other services that will be needed to make your event run smoothly.

The main tasks of each organizer are:

– Setting the main objectives

When planning and organizing an event, one of the most important things is to follow a clear and specific goal. Every event, no matter what the theme, requires precise timings to be set initially to accomplish the set tasks. Good time management requires setting clear timelines for finding subcontractors, hiring a hall, venue, setting a specific date and more.

– Suitable venue for the event

Choosing a venue should not be underestimated, and it is good to consider a few essential things – size of the venue should be suitable for the number of guests, convenient location, pleasant ambience, availability of ample parking space and many more.

– Service providers

Regardless of what type of event it is, it is mandatory for an organiser to consider that they will need to work with a number of suppliers during the process. The activities and services that will be needed are lighting, sound, hosts, musical performers, DJ and absolutely everything related to the organization. An individual meeting should be made with each supplier to work out the details and set specific goals. It should then be followed up to ensure that all vendors will complete their tasks efficiently, which includes meeting the set deadlines and adhering to their submitted budget. This is of great importance for the final result.

– Finance

Organising an event with an unlimited budget provides many options, but when we have a certain amount we need to fit into we need to consider and research the market thoroughly to find the best and most cost effective services that will be able to fit into the budget submitted by the client.

– Marketing and communication

Through communication channels, we provide event organizers with the opportunity to make direct contact with their clients or guests. Today’s channels include direct mail, social media and digital marketing.

– The risks an organiser should be able to take

There are many risks that will need to be taken when planning, organising and managing an event. We need to be prepared that misunderstandings may arise in some of the elements along the organizing and we need to know how to deal with it and be able to work it out in the best possible way, even if it means that we will take different risks.

At Smile Agency we organise events all over the country and abroad, no matter what their nature. They can be corporate, company, Christmas and more. We offer our partners a wide range of options regarding the type of event – conferences, seminars, congresses, official ceremonies, press conferences, campaigns and more.

You can also take a look at photos from the recent events we organized in September for our long-standing clients from City Cash and Flex Credit Romania.

If you also need assistance for an unforgettable experience and organizing your dream event, contact us!

Before we delve into the types of graphic design, let’s first answer the basic question: What is graphic design?

Graphic design is a type of art that uses visual composition as the main element of work and through images, shapes, color and typography, different ideas and finished visual projects are created. A shape can be two-dimensional, define an area that is created by lines, and more.

Graphic design has one main purpose and that is the visual message. After years of research and development of the profession itself, it has been concluded that when the design is simpler and cleaner, it is easier for users to understand.

Whether you are a client interested in design services or want to engage in this type of activity, information about the types of graphic design can be of great help to you.

Visual identity

These can most often be the visual elements of the given brand identity. They act as the face of the brand to express its intangible qualities with images, shapes and colors, sometimes words, but often in combination with some kind of picture.

Designers work alongside the brand itself and create a variety of projects, from logos to typography, image libraries and color palettes, and more. The function of all the elements is to represent the brand itself in the best and unique way.

Advertising and marketing design

The successful course of a given campaign and positive results in the process of communication with the target audience depend on successful marketing efforts. When marketing is effective, it engages people according to their needs and wants by communicating the information they need about the service, brand or product. To promote all products more effectively, leaflets, magazines and newspapers, posters, banners, billboards, brochures (print and digital) and others are used.

User interface

It is a way in which a user interacts with a device or application. This type of graphic design focuses on the visual experience of the user and the design of graphic elements on the screen, such as buttons, menus, etc. Such examples are web page design, game and application interfaces, and others.

Graphic design that is related to publications

Publications are mainly used to communicate with the audience using the channels of public distribution. Newspapers, magazines, books, newsletters and catalogs are the traditional such platforms.

Although digital publishing has taken over in today’s information world, these methods are still relevant and used to this day.

Graphic packaging design

Most products require packaging design to communicate directly with customers. It can also achieve faster recognition of the product and reach a more serious sale of the items on a large scale. This makes packaging design and key visions extremely valuable marketing tools.

Graphic design that is all about moving elements

These types of designs include animations, typography, videos, audio productions, images and other effects. They are mainly used in digital communication channels, online media, movies and television. More examples of moving elements in graphic design are animated logos, promotional videos, and trailers.

Graphic design that is illustrative

As similar designs, illustration and graphic design are considered, but as much as they are of the same type, they also have their differences. Illustrators create works of art and designers create compositions. Their works take quite different forms, some of which are: paintings, photos for albums, t-shirt designs and others.

Once you have familiarized yourself with the types of graphic design, you will be able to much more easily navigate what type your company needs. We at Smile Agency are here to help you build the overall idea for your personal design as well as create any type of visuals.

The holidays are a perfect opportunity to think about organizing a team building event for your colleagues in the new year. Of course, we don’t have to have a specific occasion to diversify the office environment, but around the holidays is always a good opportunity for an employer to think about how to organize a team building event that will stimulate the team for the new year and charge it with positive energy.

After the long holidays, people will be rested and calmer, they will not be so busy with work, and this is a perfect opportunity to extend the festive mood, and then start the new working year.

The collective is built over a long and lasting time, and the internal relations between colleagues, as well as between an employer and a team, are one of the most important things to have a prosperous business. One of the most effective options for “warming up” the relationship in your team and bringing it together even more is to organize such an event for them at the most appropriate moment. And here is what exactly “team building” means and what are the benefits of conducting it:

Team building is generally a type of training program that aims to give each participant the opportunity to express their personal qualities, play in a team and develop their leadership qualities as well as their reflexes. Very often, this type of organization is also accepted as a type of excursion or vacation, since the duration of the event can be one or several days. And although at the core are team games that stimulate certain qualities, people can have fun, rest and relax the rest of the time.

The important thing about team building is that people are taken out of their everyday environment so that they can feel the change, recharge and have new strength and energy to do their usual work tasks.

These types of events also play an important role in creating an overall picture of the qualities of your employees. Of course, in a day-to-day work environment, you’ve already had the opportunity to get to know a lot of the workers, but it’s quite another to be taken out of their “comfort zone” and given a great experience that will push them beyond their capabilities. , to show their creativity and further develop their potential. In this way, employers can also orient themselves and refine their view of exactly how their team works on a day-to-day basis. And of course, if you’re holding this event at the beginning of the calendar year, it’s a great way for you to sum up exactly how people on your team are feeling after the past year and what your HR and engagement strategy will be for the new year. You also have the opportunity to make a plan for what the distribution of tasks will be for each employee.

Another important feature of good team building is the ability to eliminate professional positions and titles. In these days, when the team is training, resting and getting to know each other, it is easiest to create equality, which can then be transferred to the office and make the environment much easier and pleasant. And why not start the new year this way?

Organizing this type of event is not an easy task and there are many steps that need to be followed and completed so that you are calm on the day and before and not thinking about what could go wrong but rather enjoying yourself of the organization and of the games that are prepared to be held. Very often, clients already have an idea of what exactly they want to hold as an event, as well as what the purpose of the team building will be. It is on this idea that we are guided and find the most suitable place where the plan can be easily implemented.

To begin with, a suitable place must be found in which the event can be held. The place is just as important as the program, because it quite often succeeds in getting employees interested and in the mood to have a good time.

The next step is to organize the overall program and have a clear idea of what exactly will take place on the respective days. An important feature of team building is that, in addition to games, you can teach your colleagues something new with lectures. This is very useful, as in this way you increase the interest of your employees and also enrich them further.

Among other things, you need to organize your budget, the program, the idea of what you want to achieve after the event is held, and have a clear idea of the desires and personalities of the people who will participate in the team building, to avoid having someone who feels uncomfortable.

Of course, there are many more details that go into creating a functional team building event, and if you want to have just such an event that is completely organized and well thought out, Smile Agency is the place to go!

Let us organize everything while you enjoy, have fun and pursue the work goals you want to achieve through orga

Developing our business nowadays, it is very important to know how to organize each activity so that our communication message is correct, reaches the desired target group, but also succeeds every time in attracting new customers. One of the main things in creating communication campaigns is related to the messages and the very meaning of the advertisement and our idea. They should be as clear as possible for users to understand them at first glance, but also attractive enough to attract attention. So we have a guarantee that we will be heard, which is most important for the advertising message.

More and more people are taking their business advertising to the digital medium. They bet on more posts, online campaigns with attractive designs. These are communication channels that are online, but in parallel with them, a large number still use the old methods of communication. In the article, we will provide information about the main digital communication channels that are important to use to advertise your business.

Website

One of the most important things that will help you grow and promote your business is having a website in place. It will serve in time for many things. But mainly it will be the platform through which you can sell your services and present your work on the various projects you have already completed. Thus, customers will gain a preliminary idea of what your capabilities are and what products and services you can offer them. Even if you have a physical store or office, if you aim to communicate with your customers through the online channels as well, the website is at the heart of it.

In order to facilitate the process for the user and to be able to guarantee sales through your online advertising campaign, the website must have a proper structure, be organized and have an easy-to-manage interface. It is also very important to have good design and detail, as well as to constantly upload up-to-date information. If you manage to organize all the elements on the site, with the right overall structure, the advertisement is much easier to organize and the best efficiency can be achieved, and the customer will have the opportunity to reach the appropriate page much faster.

Social media

The next part of digital channels is social networks. They are a very powerful tool through which you can make big sales, big recognition and big traffic to your site. Very often, when it comes to social media, people think it’s mainly about online paid advertising or posts and content, but that’s not the only thing marketing can do through it. Social networks are a tool that constantly comes into use and their main task is not just one. They are used for recognition, to promote different brands, very often they also appear as the main channel for large advertising campaigns and their movement itself, with which comes the general combination of design, message, proper targeting, plan and then tracking the campaign and the final results after it.

There are many different communication channels that we use to share all kinds of content and advertising. The most used are Facebook and Instagram. The two platforms are very different, precisely because of this in the process of making a communication campaign, the marketer must be able to create a variety of content to run a good advertisement through both channels. The idea and the plan, which is the basis of the realization and achievement of the desired goals, should be created in such a way that there is an opportunity to run the campaign without any obstacles in both the platforms.

Another social network is LinkedIn. Although it is not that popular in Bulgaria, every day it is becoming more and more sought after and used, and people are seeing the benefits of having it, which are certainly many.

Recently, the TikTok network is gaining more and more popularity. As the interest in it suddenly increased, a large number of businesses decided that they wanted to receive and deliver “more broken” content and advertising and turned to this network. This is also a good approach when building an advertising campaign, because the power of social networks is expressed not only in the ability to quickly achieve goals, but also in the fact that with each of them, we can get more variety and, accordingly, more creativity.

And of course, it’s good to mention Google as a channel. The search engine mainly deals with SEO organization, but also with paid advertisements, content and promotion. As professionals, we can say that a good option to create a successful advertising campaign for a business is to invest in Google paid advertising, and at the same time work on improving the organic search and SEO organization.

Customer engagement and engagement is done in many different ways and through many different channels. Of course, each digital advertising channel works differently